Let’s be real — email marketing is a delicate dance. Send too few emails, and your audience forgets you exist. Send too many, and you risk becoming the annoying brand people can’t wait to unsubscribe from. So how many marketing emails should you really be sending per week?
This is a question nearly every brand struggles with, from fresh startups to seasoned marketers. The truth? There isn’t a one-size-fits-all answer, but there are some best practices, trends, and strategic tips to guide you toward that sweet spot.
Most marketing experts recommend sending 1 to 3 emails per week to maintain engagement without overwhelming your audience. But hold up — before you schedule your next blast, know this: the right number for your business depends on a few key factors:
●Your industry
●Your audience’s expectations
●The type of emails you’re sending
●The goals of your email marketing campaign
Let’s break it all down.
Also Read: 21 Best Email Marketing Tools: You Can’t Miss These
Some audiences love hearing from their favorite brands multiple times a week — especially in industries like e-commerce, fitness, or daily deals. Others prefer fewer touchpoints, especially in B2B, where decision cycles are slower and inboxes are already full.
● Do my subscribers expect regular updates?
● Have they opted in for daily content (like a newsletter)?
● Have I asked them what frequency they prefer?
Pro tip: Try a quick survey to let your audience choose how often they want to hear from you. Some email marketing platforms even allow you to segment based on email frequency preferences.
Not all marketing emails are created equal. Here’s how frequency can vary by type:
● Promotional emails: Once or twice a week is usually enough. You don’t want to burn out your list with constant sales.
● Newsletters: Weekly or bi-weekly is ideal. These build long-term relationships.
● Abandoned cart emails: These are triggered, not scheduled — but don’t be afraid to send 2–3 nudges over a few days.
● Event reminders or launches: Okay to send more often leading up to a big event (just space them out and don’t be repetitive).
Also Read: Email Marketing And Its Types
Sending 5 emails a week won’t help if they’re not valuable, relevant, or personalized. Your subscribers are smart — they’ll know when you’re just showing up in their inbox to “stay top of mind” without actually offering anything useful.
Instead of worrying about how many emails you should send, ask:
● Is this email helpful
● Is it timely?
● Does it offer something new, fun, or exciting?
If yes, it deserves a spot in the inbox.
Want to know how often your audience wants to hear from you? Look at your metrics.
● Are open rates dropping after the second email of the week?
● Are unsubscribe rates spiking when you send more frequently?
●Do clicks and conversions increase when you send fewer, more targeted emails?
Let your audience behavior guide your frequency. Test. Learn. Adjust.
Don’t blast everyone with the same emails. Instead, use segmentation to send more emails without burning out your whole list.
Example:
● New subscribers get a welcome series.
● Frequent buyers get weekly deals.
● Newsletter readers get curated content.
Automation makes it easy to personalize and scale your email marketing without needing to manually write 10 different emails a week.
Let’s look at some examples:
| Industry | Recommended Weekly Frequency |
|---|---|
|
E-commerce |
2–3 times (sales, new arrivals, tips) |
|
B2B SaaS |
1–2 times (educational, case studies) |
|
Media/News |
Daily or several times a week |
|
Coaching/Consulting |
1–2 times (value-packed content) |
Use this as a starting point, not a rulebook. Test what works best for your list.
Here’s how to know you’re overdoing it:
● You start seeing higher unsubscribe rates.
● Open rates tank.
● Subscribers mark you as spam.
● You feel like you’re running out of valuable content.
If any of these start happening, dial it back. Your subscribers are giving you feedback — even if it’s silent.
Consistency builds trust. Whether you decide to email once a week or three times, stick to a rhythm your audience can expect and rely on.
Here’s a basic breakdown if you’re just starting out:
● Beginner level: 1 email per week — a mix of value and promotion
● Intermediate: 2 emails per week — one newsletter, one offer
● Advanced: 3 emails per week — targeted segments, automation flows, timely promos
Keep testing. Keep tweaking. And always aim to add value, not just add noise
Whether it’s finding a late-night pizza spot, the perfect pair of sneakers, or discovering a new indie artist, we live and breathe online. And that’s exactly where brands are trying to catch our attention. But with ads popping up at every turn, the big question is: Is internet advertising actually effective?
The “hreflang no return tags” error is your site’s way of saying, “I tried, but they ghosted me.” If you want Google to actually understand and index your multilingual pages properly, you need to make sure every hreflang relationship is a two-way street.
AI in social media isn’t just a trend – it’s shaping the future of how we interact with digital platforms. From personalized feeds to smarter ads, faster customer service, and even spotting trends in real-time, AI is making social media better for both users and brands. If you haven’t started paying attention to AI yet, it’s time to hop on the train – because this technology is here to stay.
