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Digital Marketing: What Is It?


Digital marketing is a term that gets thrown around a lot, but what does it actually mean? Digital marketing is simply the use of digital platforms to promote your brand, company, products, and services. In this article, we’re going to look at what digital marketing is, why it matters, and some examples of how you can get started with your own campaign.

What exactly is digital marketing?

Digital marketing is a method of marketing that uses various digital platforms to reach customers. Digital marketing can include social media, mobile devices, websites, email, and search engines.

It’s important to note that digital marketing isn’t just about computers, although it does use many online platforms. It’s also not limited to using your phone or computer; it includes using things like television or billboards as well.

What are the benefits of digital marketing?

The benefits of digital marketing are many. Digital marketing can help you:

    • Increase brand awareness.
    • Generate traffic to your website.
    • Increase sales.
    • Improve customer satisfaction levels by giving them the information they need to make an informed decision about your product or service, and then allowing them to complete their purchase online in the comfort of their own home rather than having to go through the hassle of visiting a store location just for one item (or even multiple items).

What falls under digital marketing?

Digital marketing is a broad term used to describe the use of various digital tools to market products or services. Digital marketing includes many different forms of marketing, including but not limited to:

    • Search engine optimization (SEO)
    • Social media marketing
    • Email marketing
    • Content creation & distribution
    • Mobile Marketing

The key difference between traditional and digital marketing is how consumers interact with brands. In traditional advertising, the consumer was exposed to an ad for a product or service that they had no prior knowledge about; in contrast, with digital advertising, consumers are able to research before making a purchase decision based on their own needs and desires.

Why does digital marketing matter?

The world is increasingly heading toward digital. And it’s not just about e-commerce, but also about how we interact with each other and conduct business. According to the Digital Marketing Institute, by 2020 Americans will spend more than $1 trillion on online advertising alone — and that’s just one way that digital marketing has changed our lives.

As a result of this shift in focus, there are many reasons why digital marketing matters:

It’s an exciting and fast-paced industry where you can be at the forefront of change. This means you’re always learning new ways to think about your job or career and how it fits into your life goals for tomorrow or next year—or even 10 years from now!

It’s growing at a rapid pace too; according to Forbes magazine, “The global B2B Digital Marketing Market (Advertising & Analytics) is expected to reach $16 billion by 2020.” That might sound like a lot now—but wait until 2024!

The benefits of working in this field include high salaries (with some jobs paying six figures). Plus if you’re looking for more than just basic financial security when choosing where your next career move should be, then consider all the perks associated with living in Silicon Valley: low crime rates compared with other major metropolitan areas around America; access to excellent public transportation options such as Caltrain or BART trains so that commuters can get around without having cars on top of the list of their monthly expenses…the list goes on!


Digital marketing is a form of marketing that uses the internet as a platform for delivering advertising messages to consumers. This can be done through social media, blogs, videos, and other forms of online content.

Digital marketing has changed the way we interact with brands and it is now an essential part of any company’s strategy when it comes to reaching new customers or retaining old ones. It allows them to target specific groups based on their preferences and interests without having to rely on traditional advertising methods such as billboards or TV ads which are expensive but also less effective in reaching audiences across multiple demographics who may not even live nearby anymore due to globalization trends among other factors influencing so much change.

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