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Search engine optimization (SEO) is a set of rules for optimizing your website so that it can achieve higher rankings in search engine results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic.
Search engine optimization is a process that helps you understand what users are searching for so that you can create high-quality content to satisfy their intent. It also helps you create a site that search engines can find and index so that your content appears in search results.
In a study performed by Google, more than 70% of users are more likely to click on one of the top five results in the search engine results pages (SERPS). Therefore, your website needs to appear in one of these top positions.
Search engine optimization (SEO) is not only about search engines, but good SEO practices can improve a website's usability and user experience.
Users trust search engines such as Google and Bing, and having a presence in the top positions for keywords that users search for can increase trust that users have in a website.
SEO (search engine optimization) can boost your website's traffic, since people who find your website by searching Google or Bing are more likely to link to it on Facebook, Twitter, and other social media channels.
SEO is important for the smooth running of large websites. The direct benefit is an increase in organic traffic, while their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
Search engine optimization can put you ahead of your competition. If two websites are selling the same thing, the SEO-optimized site is more likely to have more customers and make more sales.
Contact us now to learn how we can help you grow your business through effective digital marketing strategies.
