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What Does Technical Seo Include?

What Does Technical Seo Include?

Before we get into the details, let’s begin with the basics and know what is technical SEO exactly. Making sure a website complies with the technical standards of current search engines in order to achieve higher organic ranks is known as technical SEO. Website architecture, crawling, indexing, and rendering are crucial aspects of technical SEO.

What is Technical SEO?

Technical SEO refers to the optimization of your website and server to help search engine spiders crawl and index your site more effectively. It’s a fundamental part of the SEO process that focuses on improving the technical aspects of your website. Unlike content SEO, which deals with the visible content, technical SEO works behind the scenes to enhance the site’s structure and performance.

Why is technical SEO crucial?

The best material may be found on the best website. Nevertheless, what if your technical SEO is flawed? Hence, you won’t be ranked. Google and other search engines must be able to locate, crawl, render, and index the pages on your website at the most fundamental level.

The pages on your website must be accessible to search engines so they may find, crawl, render, and index them. But, that only scratches the surface. Even if Google DOES index all of the material on your website, your work isn’t finished there.

That’s because your site’s pages must be safe, mobile-friendly, duplicate-content-free, and quick to load in order for your site to be fully optimized for technical SEO. and a million other factors affect technological optimization.

This does not imply that your technical SEO must be flawless in order to rank. There isn’t. However, your chances of ranking are better the more accessible your content is to Google.

How Can Technical SEO Be Improved?

Improving technical SEO involves optimizing the infrastructure of your website to enhance its crawlability, indexability, and overall performance. Here are several strategies to improve technical SEO:

1. Website Structure and Navigation

    • Clear URL Structure: Ensure your URLs are clean, descriptive, and use hyphens to separate words.
    • Sitemap: Create and submit an XML sitemap to search engines to help them discover and index your pages.
    • Robots.txt File: Optimize your robots.txt file to prevent search engines from indexing irrelevant pages.

2. Site Speed and Performance

    • Optimize Images: Compress images to reduce load time without sacrificing quality.
    • Minimize JavaScript and CSS: Minify JavaScript and CSS files to reduce their size.
    • Leverage Browser Caching: Set up browser caching to store static resources locally on the user’s device.
    • Use Content Delivery Networks (CDNs): Distribute content across various servers to reduce load times.

3. Mobile Optimization

    • Responsive Design: Ensure your website is responsive and works well on all devices.
    • Mobile-First Indexing: Google predominantly uses the mobile version of the content for indexing and ranking.

4. Crawlability and Indexability

    • Internal Linking: Improve internal linking to help search engines understand the structure of your site and discover new content.
    • Canonical Tags: Use canonical tags to avoid duplicate content issues by specifying the preferred version of a page.
    • Check for Crawl Errors: Use tools like Google Search Console to identify and fix crawl errors.

5. HTTPS and Security

    • SSL Certificate: Ensure your website uses HTTPS to provide a secure connection.
    • Security Measures: Implement security measures to protect your website from threats like hacking and malware.

6. Structured Data Markup

    • Schema Markup: Add schema markup to your website to help search engines understand the content and provide rich results.
    • Breadcrumbs: Implement breadcrumb markup to enhance navigation and search engine understanding of your site’s hierarchy.

7. Content Optimization

    • Duplicate Content: Identify and fix duplicate content issues.
    • Thin Content: Improve or remove low-quality pages that offer little value to users.

8. XML Sitemaps and Robots.txt

    • Regular Updates: Keep your XML sitemap updated and submit it to search engines.
    • Optimize Robots.txt: Ensure the robots.txt file does not block important pages from being crawled.

9. Monitor and Audit Regularly

    • SEO Tools: Use tools like Google Search Console, Bing Webmaster Tools, Screaming Frog, and Ahrefs to regularly audit your site.
    • Technical SEO Audits: Conduct comprehensive technical SEO audits to identify and fix issues.

10. User Experience (UX)

    • Reduce Bounce Rate: Improve content and site design to keep users engaged.
    • Accessibility: Ensure your website is accessible to all users, including those with disabilities.

By focusing on these areas, you can significantly improve your website’s technical SEO, leading to better search engine rankings and a more user-friendly experience.

Key Elements of Technical SEO

1. Site Speed Optimization

Site speed is a critical factor for both user experience and search engine rankings. A slow website can lead to higher bounce rates and lower conversion rates. Tools like Google PageSpeed Insights can help you identify areas that need improvement. Key techniques for site speed optimization include:

    • Compressing images: Reduce the size of your images without sacrificing quality.
    • Minifying CSS, JavaScript, and HTML: Remove unnecessary characters to reduce the size of your files.
    • Leveraging browser caching: Store some resources in the visitor’s browser to reduce load times on subsequent visits.

2. Mobile-Friendliness

With the increasing use of mobile devices, having a mobile-friendly website is essential. Google’s mobile-first indexing means the mobile version of your site is used for indexing and ranking. To ensure your site is mobile-friendly:

    • Responsive design: Make sure your website adjusts to different screen sizes.
    • Mobile usability: Check for issues like clickable elements being too close together or text being too small.

3. XML Sitemap

An XML sitemap is a roadmap of your website that helps search engines find and index your pages. It should include all important pages and be updated regularly. Submit your sitemap to Google Search Console and Bing Webmaster Tools for better indexing.

4. Robots.txt File

The robots.txt file tells search engines which pages or sections of your site they can or cannot crawl. Proper configuration of this file ensures that you don’t waste crawl budget on pages that shouldn’t be indexed, such as admin pages or duplicate content.

5. Secure Sockets Layer (SSL)

Google considers HTTPS as a ranking signal. Ensuring your site is secure with an SSL certificate not only boosts your SEO but also builds trust with your visitors. Make sure your site uses HTTPS and redirects HTTP traffic to the secure version.

6. Structured Data Markup

Structured data, or schema markup, helps search engines understand the context of your content. This can enhance your search listings with rich snippets, providing additional information like ratings, reviews, and prices. Use Google’s Structured Data Markup Helper to implement and test schema markup on your site.

7. Canonical Tags

Canonical tags prevent duplicate content issues by telling search engines which version of a page is the “master” version. This is particularly useful for sites with multiple URLs for the same content. Proper use of canonical tags ensures that link equity is not split between duplicate pages.

8. URL Structure

A clean and logical URL structure improves both user experience and search engine crawling. Use hyphens to separate words, keep URLs short and descriptive, and avoid special characters. Ensure that your URLs reflect the hierarchy of your site.

9. 404 Pages and Redirects

A good 404 page informs users that the page they’re looking for doesn’t exist and guides them back to the main site. Use 301 redirects to permanently redirect old URLs to new ones, preserving link equity and ensuring visitors find the content they’re looking for.

10. Internal Linking

Internal links distribute link equity throughout your site and help search engines understand the structure of your website. Use relevant anchor text and ensure that all pages are accessible within a few clicks from the homepage.


Technical SEO is a critical component of your overall SEO strategy. By optimizing the technical aspects of your website, you can ensure that it is easy for search engines to crawl and index, ultimately improving your search engine rankings and user experience. Regularly audit your site for technical issues and stay updated with the latest SEO best practices to maintain a competitive edge.

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