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What Is A Digital Marketing Process?

What Is A Digital Marketing Process

Several circumstances may call for the use of the digital marketing process. These may include-

    • You want to start marketing your firm on digital media and you are an entrepreneur.
    • You wish to promote your client’s business through digital media and you work for a digital marketing agency or freelancer.
    • You are a digital marketing executive for an agency, and your boss has asked you to develop a digital marketing strategy for the new client your company has just taken on.


Lie back and unwind. Your job will be easy with the help of the Digital Marketing Method listed below. Complete control over a project will result from comprehending the digital marketing process and integrating your project within it.

The five-step digital marketing process provided here can be utilized to market anything on digital media.

Step 1: Information Research

You will gather all the data needed for decision-making in the subsequent steps at this point. The study data you gathered will be the foundation for developing your digital marketing campaign strategy. This phase is also known as the digital marketing research phase. At this point, you will look into 4 sets of data:

    1. Company Information 
    2. Your Target Market 
    3. The Product You Wish To Market 
    4. Online Competition

Each set is distinct and equally significant. To get the information, you will need to consult several sources.

Step 2: Goal Creation

After gathering data during the research phase, you may now begin producing:

1. Digital marketing objectives and goals:

These are the ultimate objectives that your digital marketing campaign should aim to accomplish. Since every business is different, each one has different objectives. Campaigns without definite objectives will wind up spending money with no guarantee of success. You may find out what objectives you should have after looking at the data gathered during the digital marketing research stage.

2. Digital Marketing Strategy: 

After you’ve established your goals, it’s important to develop a plan of action to help you get there. Positioning, branding, content, and digital marketing channel strategies are all part of your digital marketing strategy. The data gathered throughout the digital marketing research stage will provide the answer as to what plan has to be modified or implemented.

3. Digital Marketing Plan: 

At this point, you’ll establish a written strategy outlining all of your specific Digital Marketing tasks with due dates.

4. Establishing Main Digital Identities: 

A company’s website, blog, and app are its three primary digital identities. Similar to your online office, stores, or showrooms are these. These are the locations where you want your ideal customer to go in order to eventually purchase your goods and services. Your key digital identities need to be completely ready before you can move on to the following stage, i.e. promotion. Creating digital identities may not be necessary for companies that wish to sell their goods through well-known e-commerce sites. But, it’s preferable to at least have a website in order to give your company some legitimacy.

Step 3: Promotion

You will begin promoting your principal digital identities once they are fully prepared. This implies that you want the right folks to start visiting your main digital identities. This is sometimes referred to as driving targeted traffic. The key word here is relevant traffic.

You can anticipate a higher conversion rate the more relevant traffic you attract to your website. Your choices for promoting your website, blog, or app are as follows:

    • Search Engine Marketing
    • Display Marketing
    • E-commerce Portals
    • Social Media Marketing
    • Email Marketing
    • SMS Marketing
    • Affiliate Marketing

You must use the aforementioned, also referred to as digital marketing channels, to advertise your primary digital identities (website, blog, app). Some of the channels mentioned above have networks and sub-channels.

Which channels, subchannels, and networks to go for & whether to perform organic or inorganic promotions, these questions will already be answered at the Digital Marketing Strategy formulation stage.

Step 4: Monitoring Performance

It’s time to start tracking your performance once you’ve established your core digital personas and begun advertising them through various digital marketing platforms. Analyzing is similar to reviewing the results of your efforts in digital marketing. You will obtain analytics for both your principal digital identities and the promotional channels you used.

The analytics of your website, blog, or application is the most crucial and conclusive analytics for any organization. To develop analytics of your main digital identities, Google Analytics is quite well-liked. The following are Google Analytics’ 4 main categories: Audiences | Acquisition | Behavior | Conversion.

Step 5: Optimization

At this point, you begin implementing adjustments based on analysis and observations (fine-tuning). Your principal digital identities or your digital marketing platforms may have changed. Modifications can also be seen in the content and style of your brands’ identities and promotional materials.

Confused about where to start digital marketing for your business? We’ll help you. Contact us now.

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