Search Engine Advertising Services

What is SEA?

Search engine advertising is a form of online advertising that allows you to display your paid ads in search results on various search engines, like Google, Bing, and Yahoo.

For businesses that want to speed up their search engine optimization (SEO) efforts, purchasing search engine marketing (SEM) ads that appear on the first page of a search can be more effective than focusing on improving SEO techniques.

Internet search engine advertising (SEA) differs from traditional advertisements in that companies do not purchase ads outright. Instead they pay per click. The ad is displayed, and a fee is paid every time a user clicks on the ad. The fee is paid regardless of whether the user makes a purchase or signs up for an email newsletter after clicking on the link.

How does search engine advertising work?

Search engine advertising uses an auction-based system, in which advertisers bid on keywords relevant to their product or service. Bids and clicks are not the same; you might pay $100 for a keyword phrase but get billed only if someone clicks on your ad.

Keyword selection determines which searches display your ads. If you do not do in-depth keyword research, you will miss your target audience. Choosing the right keywords (ones with high volume and low competition) can also make your ad rank higher and cost less.

Search engine advertising statistics

According to some recent statistics, if you’re planning to adopt a search advertising strategy or you already have one that needs improving, these are some interesting things to consider:

- In 2016, digital search advertising spending in the United States was $29.24 billion. In just the first half of 2017, it reached $19.1 billion, more than double what it was at this time last year. By 2019, it’s projected to reach $40.6 billion.
- As of today, search advertising spend accounts for almost half of total digital ad spend.
- As of January 2018, Google continued to generate the majority of U.S. search queries, with a 63.4% market share; Microsoft Sites (including Bing) had a 23.7% share; and Oath (formerly known as Yahoo) had an 11.9% share of search queries.
- The average cost per action (CPA) in Google Ads search campaign is $59.18.
- The keyword phrase “best mesothelioma lawyer” is the most expensive keyword phrase on Google Ads, with a cost-per-click of $935.71.

We stop at nothing

When it comes to achieving our clients’ goals, we stop at nothing. Our relentless pursuit of excellence drives us to explore new avenues, strategies, and technologies to stay ahead of the curve. We’re not content with the status quo; we continuously seek innovative solutions to help our clients thrive in the ever-evolving digital landscape.

We Love To Explore

Exploration is at the heart of our agency. We have an insatiable curiosity for the digital world, and we love to explore its vast and ever-changing landscape. Whether it’s diving into emerging trends, experimenting with cutting-edge tools, or analyzing data to uncover hidden insights, we are always eager to explore new possibilities and opportunities for our clients’ success.

We Take It Step-By-Step

In the fast-paced world of digital marketing, it’s easy to get overwhelmed. However, at Infinutus, we understand the importance of taking things step-by-step. We believe that a well-thought-out strategy, executed with precision, is the key to achieving long-term success. We break down complex challenges into manageable steps, ensuring that every aspect of your digital marketing campaign is meticulously planned and executed.

We Keep It Simple

In a world filled with complexities, we believe in keeping things simple. Our approach to digital marketing is focused on clarity and transparency. We communicate with our clients in plain language, demystifying the intricacies of the digital landscape. We believe that simplicity is the key to building strong, lasting relationships with our clients.

Your Dream. Our Mission.

We Believe In Hard Work And Dedication

At Infinutus, we are firm believers in the power of hard work and dedication. We understand that success in the digital realm is not a mere stroke of luck but rather the result of relentless effort and commitment. Our team of passionate professionals works tirelessly to ensure that our clients receive the best possible results. We don’t shy away from challenges; instead, we embrace them as opportunities to showcase our dedication to your success.